Definitive Media Group Announces Formation of Performance-Driven Marketing Institute

New Association for Performance-Driven Marketing Formed

Definitive Media Group (DMG) announced the formation of the Performance-Driven Marketing Institute (PDMI) this week. The Performance-Driven Marketing Institute, a new professional association led by direct response marketing veterans John Yarrington, Thomas Haire, and Bill Sheehan, is “dedicated to promoting, protecting and advancing its membership through education, networking and marketing, and advocacy,” according to DMG’s…

Read article