You have a successful subscription box business, that’s awesome! You’ve worked hard to build your subscription box business and now you’re ready to take it to the next level. While we can discuss subscription box fulfillment and other strategies, today is all about growing subscribers.
You already know your subscription box business needs new subscribers to grow, but how can you do it? Easier said than done. You’ve used a lot of resources to get where you are today, your list are likely exhausted. You’ve reached out to everyone you know at launch. Where can you find new subscription box subscribers and in a hurry?
There’s a lot of subscription box owners in this same scenario and they’ve been struggling to take their business to that next level. The last thing you want is to spend months/years trying to grow your subscription business. You don’t have too, it’s all about making the right choices and we’re going to show you what you need to be thinking about.
If you’re ready to grow and scale your monthly subscription box company, we’re going to show you how it can be done.
Growing Subscription Box Subscribers
At this point in your business, you already know you need more subscribers to grow your business. The real question, “how can you grow subscribers quickly?” If you’re ready to start growing subscription box subscribers, we’re going to give you 10 key areas to focus on to make it happen.
Well, there’s a number of different ways you can do it, let’s look at most effective.
(1) The Power Of Community
People want to feel like they belong to something bigger, they’re a part of something great. This is why having a “mission” or having something to “believe in” can be quite effective for growing a community. You can use a forum, Facebook group, there’s plenty of platforms out there to grow a community.
This community platform is where a lot of magic can happen, giving you the chance to interact with those that care genuinely about your business. This is a core pillar for any subscription box business, building a powerful community where everyone has an equal voice.
(2) Email Marketing
Another effective way of growing subscription box subscribers is by focusing on building your email list. Email marketing is not dead, far from it and it’s one of the most effective ways to reach your target audience.
Although you’ve likely hit your list hard during pre-launch and the launch, that doesn’t mean you should sit idle.
It’s time to get creative, what new lead magnets can you create? Is it time for a contest? Giveaway? You could team up with another subscription box, how cool would that be? Never stop trying new lead magnets, new angles, new positioning and new marketing messages.
Email list are vital to your success and while we’re heading to 2020, it’s still super important, don’t miss out on it!
You’ll have the opportunity to test multiple lead magnets and see which ones work best.
(3) Search Engine Ads (PPC)
Did you know that search engines (organic traffic) accounts for the majority of all online traffic? In fact, some experts say it accounts for around 70 percent of all traffic. Google can be your businesses’ best friend and ally. PPC, also referred to as pay-per-click, is a strategy that involves paying search engines to be on the top page for selected keywords.
Now, you don’t want to jump overboard on PPC ads as they can cost a lot of money depending on your specific niche. Make sure you take the time to learn PPC before you dive in.
(4) Social Media
If you’re looking for an instant way to grow your subscription box subscriber list, find where your customers hand out online. Fortunately for many of you, this can be done via social media. Facebook has over 2.2 billion users, Instagram has over 1 billion users, that’s a lot of people!
The easiest and most cost effective way to get your new subscription box business in front of an audience is using social media. You can use both organic and paid strategies. More than likely, your target customers are using social media.
(5) Systems And Models
If your goal is creating a subscription box company that will lead the industry, you need systems and models in place. There’s many reasons you want this: predictability, sustainability, automation, as well as having a model that you can enhance and optimize. It allows to collect data, analyze that data and determine what your next steps should be.
These processes are what will allow you to grow and scale without having to put in extra hours.
(6) Search Engine Optimization
Since SEO brings in free organic traffic, there’s no reason why you shouldn’t be using it. You should already have a general idea of how SEO works. If not, Google it, there’s a ton of info that covers the topic. You want to target keywords your customers would use to find your services or products. Build high quality content around those keywords and you’ll get results.
Billions of people use search engines daily, a few high keyword rankings is sure to start growing subscription box subscribers as long as you’re targeting the right keywords. Think about the types of keywords users would search for to find your business, make sure you’re using these keywords in your content.
(7) Manual Outreach
Relationships are vital to the success of your subscription box business. You can never have enough of them, so make sure you’re willing to reach out and build authentic relationships. You want to do the same for your subscribers too, so make sure you’re always giving them a platform to speak.
Take the time to connect with loyal supporters, subscribers and fans. Some of the best product ideas you can get will come from this community.
One of the most important things you could be doing right now is getting customer feedback. When you’re first starting out, things won’t be perfect, far from it actually. This is why feedback is so important, it gives you the opportunity to make your subscription box better. Again, make sure subscribers have a voice, listen to the feedback and make changes accordingly.
How can you make your subscribers happy? Simple, ask them what they want. For example, you can ask them what type of items would they like to see added to your subscription box. Again, this feedback can help guide you to making the right decisions to grow your subscription box business.
(9) High Level Customer Service
When it comes to fueling your subscriber growth, high quality customer service is a priority. We’ve discussed giving your customers a voice, you also have to be willing to listen.
Great customer service will allow you to retain more customers and those customers are more likely to tell others about your business. The two work hand in hand.
(10) Your Custom Avatar
Having the ability to create a customer avatar, AKA your ideal customer, it’s a powerful tool that will help[ you dial in your messaging and marketing.
Your subscription box must be specific, it’s meant for a specific person. If you have a book subscription box, you’re going to be targeting customers that have a passion for books, authors or reading. If you have a baking subscription box, your customers are going to be passionate about baking.
Your goal is to build an avatar profile and add/remove details as you get to know your customers more. By doing do, it allows you to walk in the shoes of your target market. The better you know them, the better your marketing will be.
Do you need help growing your subscription box business? Thill Inc. has decades of experience helping business owners just like you. If you’re ready to learn how we can help, give us a call at 1-920-967-9201.