New Association for Performance-Driven Marketing Formed
Definitive Media Group (DMG) announced the formation of the Performance-Driven Marketing Institute (PDMI) this week. The Performance-Driven Marketing Institute, a new professional association led by direct response marketing veterans John Yarrington, Thomas Haire, and Bill Sheehan, is “dedicated to promoting, protecting and advancing its membership through education, networking and marketing, and advocacy,” according to DMG’s…