Definitive Media Group (DMG) announced the formation of the Performance-Driven Marketing Institute (PDMI) this week.
The Performance-Driven Marketing Institute, a new professional association led by direct response marketing veterans John Yarrington, Thomas Haire, and Bill Sheehan, is “dedicated to promoting, protecting and advancing its membership through education, networking and marketing, and advocacy,” according to DMG’s press release, issued on Mon., July 16, 2018.
The announcement comes in the wake of the recent dissolution of the Electronic Retailers Association (ERA) & Direct Response Marketing Alliance (DRMA).
As these events unfolded, there was a lot of speculation about what it meant for the future of the direct response marketing industry.
DMG clearly stated its intent this week to take the lead and propel the industry forward into a next era of marketing.
As a direct-to-consumer fulfillment leader, Thill Inc. is excited about the opportunity to work with PDMI and this new generation of leadership.
“The Performance-Driven Marketing Institute will play an integral role for key players like Thill Inc. in the direct-to-consumer space by advocating on behalf of the industry, fostering collaboration, and contributing to the growth of small businesses,” stated R. Todd Thill, President & COO of Thill Inc. “We’re looking forward to supporting the organization and its leadership in its efforts to take the direct-to-consumer industry to the next level.”
Here’s what you need to know about PDMI:
While more information will be forthcoming, here’s what you need to know about the PDMI right now:
- PDMI is a collaboration between former DRMA & ERA leaders
- PDMI will focus its efforts in the direct-to-consumer media, technology and commerce space
- PDMI is currently working to create a 501(c)(6) association, establishing the organization as a business association for performance-based marketers
- PDMI will offer a full array of publishing and event services for the performance-based marketing industry
PDMI Kickoff Event in Las Vegas from Sept. 24 to 26
The Performance-Driven Marketing Institute will officially launch with a kickoff event in Las Vegas from Sept. 24 to Sept. 26. Registration opens July 30. More details will be available on the PDMI website soon, but if you don’t want to miss the latest updates, subscribe to their mailing list.
About Definitive Media Group
Definitive Media Group is a trade event and publishing business serving the marketing, media, and commerce space. For more information about Definitive Media Group, please contact John Yarrington at jy@definitivemediagroup.com or Thomas Haire at thaire@definitivemediagroup.com.
About Thill Inc.
Thill Inc. is a privately held technology company that provides direct-to-consumer outsourcing services, including fulfillment, customer service & analytics. They provide companies with creative & flexible solutions that utilize a customized combination of software platforms, modern facilities & professional expertise. Thill has operations in Wisconsin, Georgia, Kansas, Nevada & Texas. For more information about Thill Inc. or its services, please visit www.thillinc.com.
Contact:
Thill Inc.
(920) 967-9201
sales@thillinc.com
www.thillinc.com
